About SERAYA
Bringing the Beauty of Indonesian Crafts to Your Home
About Us
About SERAYA Collective
SERAYA COLLECTIVE brings curated and developed decorative products and handicrafts that are ready to compete in the market with strong commercial value.
We don't just offer visually beautiful products, we ensure each product is relevant to market needs and has high potential for resale.
SERAYA COLLECTIVE is a brand focused on transforming local craft products into high commercial-value offerings. We collaborate with a network of experienced artisans and ensure every product meets consistent quality standards, aligns with market trends and needs, and is ready to be resold at greater value.
Our Products
About Our Products
Our collection is crafted from carefully selected natural materials such as mendong, seagrass, banana bark, rattan, and water hyacinth.
Every product is handmade by skilled artisans with refined craftsmanship and timeless design. We blend traditional techniques with modern aesthetics, creating products that are both functional and elegant.
Beyond products, we also support the artisan community — empowering women and preserving the art of weaving for future generations.
Product Advantages
- Natural & sustainable materials
- Handmade by experienced artisans
- Custom design & export-ready
- Supporting local artisan communities
Our Team
Core Team
We work closely with skilled artisans to bring meaningful products to a wider market, combining expertise in craftsmanship, design, and business.
Windhi
Founder
Product & Design
Roma
Co Founder
Artisan & Sourcing Lead
Latifah
Business Development & Brand Lead
Values
Our Values
Craftsmanship
Every product is crafted by the skilled hands of Indonesian artisans using techniques passed down through generations.
Sustainability
We are committed to using natural materials and sustainable production processes.
Community
Supporting local SMEs and empowering artisan communities across Indonesia.
Authenticity
Genuine handmade products that reflect the richness of Indonesian culture and identity.
Timeless Design
Aesthetics that transcend fleeting trends, elegant, warm, and relevant for generations.
Curation
Strict selection to ensure only the finest products appear in the SERAYA collection.
Vision & Mission
Connecting Indonesian Craftsmanship with Modern Living
Vision
To elevate local craftsmanship into market-ready products capable of competing domestically and globally, while contributing to the sustainable social and economic growth of artisan communities.
Mission
- Develop local design capabilities, creativity, and entrepreneurship by aligning products with market needs and global trends.
- Curate and develop products into high-value, market-ready offerings with consistent quality.
- Ensure every product carries strong aesthetic appeal alongside compelling commercial value.
- Empower artisan communities through inclusive and sustainable collaboration.
- Continuously improve product quality, design, and branding toward the premium and export market.
Company Profile
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Find complete information about our products, collections, values, and vision in one shareable document.
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